I've been on a catalog/mail away order form kick of sorts lately. Mostly triggered by my friend "M"'s interest of collecting any kind of paperwork that he can as well, though he mostly goes for instructions. While I can give him 60% of the credit, 40% as of late has been due to memories of my childhood sitting and staring at store catalog books (Consumers Distributing, Sears, etc) along with these booklets from the figures I purchased myself.
Well worn / loved
Through the life of the G1 toyline, catalogs were standard in all boxed toys. G1 catalogs
were printed on a single sheet of paper that folded down to small size. They showed the
entire year's lineup of toys, Autobots on one side, Decepticons on the other.
They showed the entire year's lineup of toys, Autobots on one side, Decepticons on the other. Each year used a unique and stylized approach : 1986 featured webs of lines connecting each subgroup's sections.
A checklist encouraged young consumers to collect the whole set.
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Fantastic pictures, really got a kick out of looking through them. The old catalogues are great for rekindling that 'mental checklist' mindset, where I used to pore through the images and decide which set I wanted to collect that day...
ReplyDeleteThanks for sharing!
I love these checklists. In my youth I used to spend hours (sometimes during school) perusing them over and over. They are so simple and elegant and yet so eye catching. I wish we could get catalogs of this caliber today, especially for the Masterpiece or CHUG lines.
ReplyDeleteAwesome, loved these as a kid, i remember looking at them so much the edges wore through.
ReplyDeleteI love so much of this, I got a bunch of catalogs not long ago.
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