Who Is Paying These Prices?

My friend was popping into our local Toys R Us store and decided to send me some pics of what few Transformer figures we would even consider owning from their normal mish-mash of throwaway figures.  I had to post these pics because I was unaware of how highly these figures were priced.

PLATINUM MASTERPIECE SOUNDWAVE

Soundwave has always been my guy....heck, I already own 3 Masterpiece versions of him and he was the first Transformer